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Welcome to the On Design podcast! Listen to insightful conversations with the design’s most inspiring figures - from designers to artists, creative directors to entrepreneurs and everybody in between. If you want to know what inspires them, how they work and how they see the world, this is the podcast for you.

Veronica Fuerte on Hey Studio, brand attitudes and failure

Veronica Fuerte on Hey Studio, brand attitudes and failure

Justyna Green

Listen now on Apple Podcasts and Spotify.

Veronica Fuerte is a designer and founder and creative directress of Barcelona-based Hey Studio. The studio works on design and illustration projects with clients across the globe. What makes Hey’s work stand out is its disciplined creativity, bold, geometric forms, and harmonious designs. The studio also runs a popular Hey Shop, in which it sells the results of its personal projects – from posters to fashion. And the studio is also the driving force behind the Women at Work podcast, championing women in the creative industries.

In our conversation, we discuss Hey’s work, its approach to projects and we dive deep into branding, and how brand attitudes are the first key ingredient, way before any visual elements get defined.

Hey Studio’s website: https://heystudio.es/

Women at Work podcast: https://open.spotify.com/show/315ORl8ozeMPSBupYukehY

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This season of the On Design podcast is brought to you by The Conran Shop. Visit conranshop.com today to immerse yourself in the world of design.

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Podcast music and production: James Greenfield

Production: Green Podcast Productions

 

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